Have you ever felt bombarded with messages about exponential growth?
You may have seen claims about how to gain thousands of followers in just months, set up countless calls with potential clients quickly, or sell dozens of online courses in mere days.
It seems like everyone else is on a fast track to success, leaving you wondering what you’re doing wrong if your growth isn’t as fast.
- Quickly gain a large following on social media
- Ensure multiple customer queries in a short space of time
- Sell a large volume of online courses in a short period of time
The pressure to grow can be overwhelming.
Marketers often tell you that your niche isn't narrow enough, your consistency isn't good enough, or your content isn't engaging enough.
There is always a product or service being marketed to solve these problems, promising a miracle system, innovative models, or life-changing courses.
Some suggest joining interaction groups on social networks for mutual support in publications.
That's why, at Intuitiva, we experimented with a private interaction and engagement group on LinkedIn. Here are some thoughts I got and some insights from the experience.
About the Group
As an active LinkedIn user posting daily, an acquaintance told me about a networking group they were forming to help each member grow.
This group has established clear rules:
- Maintain regular posts, at least three times a week
- Inform the group when your post is online
- Interact with others' posts in the first hour
- Support with 'likes' and meaningful comments; a simple 'Thanks for sharing' if you're in a hurry
The group focused on fostering community and knowledge sharing, which piqued my interest. Keen to meet new people and discuss shared interests, I decided to join.
Group Benefits
The initial phase was chaotic but energetic and dedicated. Being part of a group like this creates a sense of belonging and responsibility. Regular posting and commenting helped to cultivate a consistent habit of interaction.
Being in a group expands the reach of your content, as all members contribute their networks to each other, and the resulting interaction tends to be favored by social media algorithms, increasing visibility.
This support can be especially surprising to those new to the platform, encouraging them to maintain a regular publishing schedule.
Our group remained selective to maintain relevance, and new member additions were discussed collectively.
We made a point of supporting each other without any pressure, penalties, or expectations of reciprocity.
Challenges within the Group
Despite these benefits, there were challenges. Varying time zones meant that not everyone could support each publication on time, requiring coordination to align publishing schedules.
The commitment also involved a significant investment of time, leading to early dropouts.
As the group grew, the quality of interaction decreased; meaningful comments became rare, and the sense of community diminished.
Over time, the group's energy waned, with some members feeling overwhelmed.
The initial excitement gave way to a routine lacking creativity and genuine connection.
New members did not alleviate this fatigue.
Additionally, repetitive content led to disinterest over time.
Things to Consider
If you are considering joining or starting an interaction group, think about your expectations first.
While the group taught me the importance of consistent interaction on social media, it also limited my interaction to a small circle.
To get the most out of social platforms, engage with a wider audience when their content genuinely resonates with you.
Takeway
Interaction and engagement groups can be a useful experience but should not be the only resource for growth.
Building a business takes time, and shortcuts are often elusive.
Dedication and authentic interactions are essential, with or without the support of an interaction group.
Stay curious and keep the conversations flowing with people who share your interests.
