- How to create a professional website in 2024?
- Quick proposal for creating a professional website
- Intuitive Websites
- “Price” mode
- Value & Return
- Price Table
- Ability to Convert
- Tecnologia
- Redes Sociais
- Investment by Website Category
- Simple Professional Website
- Additional Costs
- Development Stages
- Time and Deadlines
- Frequently Asked Questions when Creating Websites
- Next step?
How to create a professional website in 2024?
You need a professional website.
You need to be successful.
You can't fail.
There is a right way to create a successful professional website.
The difference between a professional website and an amateur website is the website's ability to generate leads.
You don't just need a new website, you need a website that can generate leads!
Any business depends on leads, a lead is a contact interested in the services and products you offer.
In this article, we give you the right steps you need to take if you want to invest in a suitable solution and be able to create a website with these capabilities.
IMPORTANT: Set aside 10 minutes of your day to read this article until the end and you will know everything you need to know to create a successful professional website, capable of generating leads for your business!
Quick proposal for creating a professional website
- WordPress site, the best CMS to create a website in 2024
- Lots of experience in lead generation and sales funnels
- Creating and optimizing your website content
- Custom Design according to your brand
- Accommodation and Maintenance
- Ongoing content marketing and SEO campaigns to reach the top of Google
Request your personalized proposal now
This is the profile of who we can help create a professional website, if you answer no to any of these questions, we are not the right agency for you.
- Do you already have an income or are you available to invest?
- Do you want to have a clear plan on how to start generating leads with your website?
- Do you want to know what your competitors are doing with their website?
- Do you want to know, step by step, what you will have to do to attract the right visitors?
- Do you want to generate qualified leads?
- Do you value your time and that of your partners?
- Do you understand the difference between value and price?
If you answered yes to all of these, then describe the website you want to create here.
Fill out this form now (3 questions) and we will contact you via WhatsApp
Intuitive Websites
What is a professional website made by Intuitiva?
Attention is the king currency of today's society.
This means that people have much higher standards for what they give their attention to.
This is why social media “algorithms” work so well.
Social networks have a great capacity for personalization and delivery of what touches our preferences, captivates us and grabs our attention.
A professional website created by us is no different.
To reach your customers with the ability to captivate them, you need to ensure that your website is well structured for this purpose.
This is the basis of everything for creating your professional website.
With a professional website, you can not only generate leads, but qualify those same leads and start working on sales (objection resolution) right away.
To create a professional website, we have to start by knowing the fundamental metrics for our market and business area.
Important metrics such as ICP, Cold Audience, Hot Audience, CRO, CAC and LTV.
It's normal that you don't know yet What do these terms mean, and this is what you will learn with us.
“Price” mode
Many clients come to us with their minds in “price mode”; before they even start, they have already failed.
Price and value are two very distinct concepts.
Investing in a website that works hard for you and your business is proportional to the results you hope to achieve.
You need to have the financial capacity to create a professional website.
No one will tell you that your service or product is not professional, but choosing based on price is not necessary to generate results.
An agency needs to be able to tell you specifically what you can expect to achieve with a professional website.
This means being able to calculate, by estimation, the amount you will have to invest to generate leads, how many leads you can expect to get, and how you can turn those leads into customers.
All of this should be part of the website creation proposal.
What happens is that many agencies and freelancers give you a “package” price, “free” quotes that are of no use and do not go beyond creating the website.
In practice, you create a “professional” website and it stays the same. Your business doesn’t grow.
This is a common mistake made by those with tight wallets and looking for miracles.
You know you have to act and this desire to change things leads you to seek help, but you need to know the intermediate steps well.
You want to sell more, you know you need a website to help you, what now?
Do you start with the website? And then?
At Intuitiva, we help you understand the steps to achieve your business goals, even before investing in a new website.
Failing to plan is planning to fail
This is a common problem, In Portugal many new businesses go bankrupt within the first 2 years of activity and most do not exceed 3.
This is the majority.
Most of these bankruptcies occur due to lack of marketing strategy planning.
Portugal is at the bottom of Europe's financial literacy, and it is no surprise that many of our entrepreneurs do not have full command of financial planning and management, especially when it comes to understanding their CAC, Lead Cost, LTV, among others.
It is not enough to have that Portuguese determination. You need to evaluate the financial impact of the decisions you make.
If you have ideas to build an online business, or increase the visibility of your current business, you have above all, to have sustainable sales, and to have sales, you have to have contacts of interested parties willing to pay for your services, the so-called lead.
You need to know exactly how your business generates more business, and what expenses it has to generate that business, so that you can plan a positive balance.
In this plan, in this strategy, investment in digital marketing is fundamental.
Marketing has only one existential purpose, to bring you more sales.
When you work with Intuitiva, we explain and help you anticipate the return on your investment in your website.
More than 50% of new companies in Portugal do not reach 3 years
But yours will beat that statistic, because that's what we're here for.
Based on the most reliable sources, especially data from the National Statistics Institute (INE), we can summarize the situation of new companies in Portugal as follows: Approximately 24.5% of new companies in Portugal do not survive the first 2 years of activity, while around 51.5% do not reach 3 years of existence..
More specifically, the survival rate of companies after one year is 75.5%
After three years it drops to 48.5%.
This information provides a more accurate and up-to-date view of the situation, based on official INE data for the year 2022.
Can a professional website get you on the right track for these statistics?
Value & Return
When creating websites, the price range we find is wide and reflects the quality and experience of those who create the website.
Create a page or install WordPress, It's not the same as creating a professional website.
The consequences of hiring a supposedly professional website, which is nothing more than a “packaged offer” e very simple are disastrous for your future.
Many clients come to us after having hired the agency that promised them a “professional” website. at the best price (best price compared to what???)
These customers always end up having one of the following problems
- There are no visits to the website;
- Visitors leave the site quickly, spending less than 1 minute on the pages;
- The website does not generate leads;
- The website does not close autonomous sales.
- They don't know what to do with the site once it's online;
- They don't know what content to add to the site once it's online;
- They don't know how to get links;
- They don't know how to increase the topical authority of their website.
- They do not appear at the top of Google;
- They don't even appear on the first page of Google;
- They do not have the autonomy to manage the website;
If you are in this situation, we can help you.
TL;DR – So, how much do I have to invest to have a professional website created by Intuitiva?
A professional website in Portugal starts at €1,100, but you may easily need a higher budget. It depends on the market, the features, and the development and growth plan of the website.
Creating a professional website starts with market research.
What will define how much you should invest in your website are your competitors and the positioning you want to achieve.
You need to be realistic, if you are just starting out your direct competitors probably have more resources, so you need to be tactical and focus your investment on opportunities.
Targeting a specific set of search terms can provide you with a predictable source of growth.
If your website doubles your money?
Let's assume that it would be possible to promise you a website, that doubled your investment in the space of a year.
From here on, would you start looking for a quote for creating a more “expensive” website?
When you think that your website generates leads, and that these leads bring you business, you finally begin to realize that a good investment is one that allows you to generate leads.
Aim for €1,100 to €5,000 as the minimum amount to cover the multiple stages of prototyping and planning your website. – simple, professional, leads generating.
If you want our help, you can count on modest budgets suitable for websites that They want to maximize their investment in their ability to generate leads and new customers.
Price Table
Prices for Website Creation in Portugal
Ttype of website | Value Range | Maintenance/month |
Simple Website | Between 1100-5000€ | From €29 |
Business, Startup or Institutional Website | Between 3500€-10000€ | From €59 |
High Conversion Landing Page | From 1100€ | From €59 |
Shopify Online Store | Between 1800-10000€ | From €59 |
In the full attention economy in which we live – whoever can capture the attention and interest of their ideal customer profile wins.
A good experienced marketer can create a professional website with high conversion rates that appeal SPECIFICALLY to the ideal customer profile for your business.
The conversion capacity of a well-made professional website is simply incomparable to that of a website that was purchased for the price tag, and not for the value it brings to your business.
A good website is sophisticated, not only visually, but above all tactically and according to your investment capacity and the possible opportunities in the market – This is the difference you need to have compared to your competitors, and this is where we can help you.
Ability to Convert
The importance of conversion rate in professional website creation
This is what is called CRO – conversion rate optimization.
A good website can offer a qualified traffic conversion rate of at least 3% to 5%
This means that for every 100 visits, 3 to 5 become leads for your business.
There are multiple best practices that we follow to ensure that a professional website created by us has the best chance of converting visits into leads with a conversion rate within this range.
A conversion is the ability of a professional website to convert visits into leads and leads into customers
Cost per lead and expected return are a much more sophisticated way to assess the potential of creating your professional website and budget.
Simply comparing quotes based on the price of a page means absolutely nothing to you or the future of your business.
Tecnologia
What is the right technology to create your professional website?
Another fundamental factor in creating a professional website, is the choice of technological options for creating the website.
What platform or software will be used to create the website?
What is the best CMS?
What is the best form for capturing leads?
What is the best hosting to have a fast and fluid website?
What is the best template and visual editor?
The choice has to be made depending on the objectives and opportunities.
Invest in digital infrastructure for your company, it makes a difference, more leads = more sales.
Fill out the form below and let's find out if we're a good match!
Redes Sociais
“I have followers on social media, do I need a website?”
I am often asked if “Is it worth creating a website, or is a profile on social media enough?”
The answer is simple, a website is yours, your property, social networks and profiles on social networks no they are.
And this tells us everything we need.
No one can sleep peacefully if there is a risk of losing everything overnight. Diversifying is key.
You must have profiles on social media because that is where your future customers are. But you must also have your digital property, your platform, where you are the one in charge and decide, not an algorithm, not some billionaire and their personal agendas.
Never put the future of your business and your investments at the mercy from third parties…
If the rules of the social network change and you are no longer able to reach your customers?
It is not acceptable to place your business in the hands of third parties.
The best option is create a professional website as the digital foundation of your business, and continue to use social media to generate visits to the website.
Studies show that a professional website, average, can relatively easily increase a business's profits by more than 45%, however, Portuguese companies invest only 10% of their turnover in marketing, and when developing a project such as a website, many opt for the cheapest service, a gross error.
Another frequently neglected point is the maintenance and hosting service, which is essential for the website’s performance.
A non-professional website hosting service may not support many simultaneous visits, making the website inaccessible – and this is not always obvious in management!
3 seconds…
That's all you have before someone leaves your site if it's not fully loaded.
If your website takes more than 3 seconds to load, it's as if it doesn't exist.
Remember, once again, what is cheap often comes at a price.
Professional accommodation
When you create a website, the hosting you choose has a huge impact on the site's loading speed.
Choose a service MANAGED and scalable.
Professional accommodation It is essential to create a professional website. Even the sentence makes sense right?
The problem is that all the advertising for website hosting says he is professional. But between saying and being, there is a big difference.
Many companies that offer domain registration try to “sell” and “push” you “low-cost” hosting for websites, supposedly “professional”.
In addition, these are not managed, meaning that when you have a problem, you are the one who solves it. These are shared web hosting services based on low-quality infrastructure. You end up with a slow website that is unable to scale resources to meet peak demand, such as advertising campaigns.
Many clients come to us without knowing why conversions drop when they try to scale campaigns, without knowing that the website navigation experience worsens drastically when they have multiple visits to the website at the same time.
This is the hidden truth of “low-cost” shared hosting that many domain registration companies try to “push” you as an upsell.
There are no free lunches.
More differences between a Professional Website vs Amateur Website
A professional website is consistent with your branding and positioning
Branding is the process of creating a unique and memorable identity for your business.
A strong visual identity – which includes logo, colors, typography and graphic style – is essential for effective branding.
This visual coherence helps create an emotional connection with customers and increases brand recognition.
Before creating your website, consider developing a solid visual identity.
This strategic approach offers several long-term benefits:
- Differentiation in the market
- Increased customer confidence
- Greater coherence across all customer touchpoints
- Improved perception of the value of your product or service
A professional website, aligned with your visual identity, is a valuable investment.
While there are costs associated with creating and maintaining websites, they should be viewed as an investment in the growth of your business.
In the long run, a strong brand and a professional website can significantly reduce your cost per lead,
And why?
- Increase credibility, leading to higher conversion rates
- Improve positioning in search engines, reducing costs with paid advertising
- Help build customer loyalty by increasing repeat sales and referrals
Remember: creating a strong brand is an ongoing process.
It requires planning, careful implementation and constant maintenance.
O resultado? A more resilient and successful business in the long term.
Investment by Website Category
Existem different categories of websites, let's divide them into 5 categorias main ones and explore the costs associated with investing in the creation of each one.
Planning a professional website includes managing the site, licenses, plugins, hosting, etc.
Realistically, you will need to keep the site always updated, managed, and with features that depend on plugins, and these also have costs, whether they are accounted for on a monthly or annual basis.
Simple Professional Website
Brochure style, consisting of one to five pages with multiple sections, for example a landing page and a contact page.
A basic website consists of between one and five pages, and only has simple features. They are excellent if we want a simple online presence. They are ideal for self-employed professionals, in traditional industries, who do not need to make constant updates.
Total investment of a simple professional website
Between 1100 and 5000 euros.
When planning to create your website, don't forget that your needs will evolve.
If you are planning to expand your company, or anticipate sudden increases in the number of visits to your website, inform the project manager, so that your website is prepared for any future challenges.
Additional costs when creating simple professional websites
- Design and construction: From €1100
- Content Production and Marketing: From €700
- Maintenance, Updates and Hosting: From €59/month.
These prices depend on the size and complexity of the site and who will be making updates to the site and content.
Keep in mind that a large part of the time spent creating your website is producing the content for it.
Provide references from other sites in relation to what you are looking for, prepare a guide to brand standards or create your visual identity before building the site.
Know specifically how many pages or sections you will need, or ask for a quote with the production of a sitemap, with indications of the texts and images to be placed on the pages.
Advanced Professional Website
Creation of professional Institutional, Business or Startup websites
Multiple pages or single page with multiple sections, rich in features and with integration with social networks, search engine optimization, and Google Analytics.
It is the suitable option for startups, small businesses, freelancers and people who need to update on a regular basis.
Expected total investment in creating a professional Institutional website
From €3500
Additional costs when creating professional institutional websites
- Design and construction: From €1100
- Content Production and Marketing: From €1500
- Maintenance, Updates and Hosting: From €89/month.
The development process for professional websites, whether institutional or startup, requires a little more than a simple website, and is the ideal opportunity if you are looking to upgrade your existing website.
Increasing the cost of a small business website is designing and managing an integrated sales funnel.
A professional website for a small business or startup requires planning and integrating ad campaigns to generate website visits.
Choose a professional website with a design responsive and a content management system, such as WordPress (because it is open-source).
A professional website almost always includes a news or highlights section, which will require regular updates and insertions of content, as part of a continuous content strategy.
Professional Online Store
The functionalities of the online store require a website capable of managing sales, tracking shipments, various payment methods, as well as customer monitoring and order management.
It is often essential for any business that wants to sell online, and has an inventory of physical products.
Total investment in creating professional websites with Online Store
From 1800€
Additional costs when creating a Professional Online Store
- Design and construction: From €1800
- Content Production and Marketing: From €1000
- Shopify Maintenance, Updates and Plans: From €59/month.
The cost of these types of websites can vary greatly.
The price is affected by the number of products we want to have in stock, and the number of varieties of each product that are available for purchase.
It will also, of course, depend on the number of individual features we want to incorporate.
We can expect an online store design to include a sales management system, tracking of deliveries and a functionality of live chat, in addition to all the features already present and required for a professional website.
When planning your online store, it is important to think carefully about everything that will be needed to generate trust with the customer.
Do you need visitors to keep reading articles, and engage with your social networks? Do you want visitors to return to your website? Or will it be a more simplified store where people shop as quickly as possible without many options? Most sales will be made via mobile devices, such as a smartphone, or via desktop?
In addition to normal maintenance, the accommodation, domain and design costs, we suggest you also consider the costs of a professional SSL certificate.
This will add another layer of security to your website, which will give your customers a better sense of security.
This will give the site a “https” prefix instead of “http”, which means secure, and this is taken seriously. Especially by Google.
Additional Costs
Additional costs for Creating a Professional Website
When creating a professional website there are additional costs beyond design and development.
Domain cost is one of them; it is an annual cost for the website address, essential for the business's identity and online accessibility.
Even if you choose to create your own website, you will always have to pay annual website domain registration.
Here the costs vary depending on the extension (suffix) of the website you choose. A .pt or .com website usually has a renewal cost of between €20 and €30 per year.
Accommodation is another cost that you should not avoid, referring to the service that stores website data and keeps it accessible on the internet.
Choose quality hosting to guarantee a website with quick access for those who visit it!
In addition to these two costs, there may be expenses for website security and functionality plugins, which are often not free and involve annual costs for licenses and updates.
A common example is SSL certificates and search engine optimization (SEO) tools, which are vital for improving website visibility and traffic.
Annual costs
These costs, although additional, are fundamentals for a professional website.
They ensure that the website works effectively and securely, they represent an essential investment in the business’s digital presence, are the cost of doing business on the digital channel.
1. Website Hosting
With the cloud, your website is on a virtual server in scalable infrastructure.
We recommend the Cloudways.
Cloudways is a popular option for several reasons
For starters, plans can accommodate large increases in visitation.
It's easy to adapt cloud hosting to accommodate our needs and we only pay for what we use.
It is the best option for professional websites with many visits – for example, if you are thinking of investing in advertising campaigns as a source of traffic.
Hosting on Cloudways allows your website not to fight for resources shared with other websites, which is a common problem with shared hosting.
It is a logical option for a website with demands and concerns about the positioning and experience that the brand hopes to obtain and provide.
2. Content Marketing
In addition to hosting costs, we will also need to take into account the cost of updates, website management and content production – called content marketing – which is vital to the success of any professional website.
A website is never truly “finished”
That's why we often say that web design and website building is an ongoing service and not a product. Choose a long-term partnership.
Make sure you have a content marketing strategy and update your website regularly. This is the only way to keep website visitors interested.
Furthermore, updating content is an essential action for SEO, so that the website can appear at the top of Google search results.
Another point to take into account is the website's online visibility through advertising campaigns. This is one of the big differences between an amateur website and a professional website.
A professional website is always an integral part of a digital marketing plan.
3. Content Marketing
It is very important that content production is aligned with the marketing strategy.
Define the profile of your ideal client and what content appeals to your target audience.
If you choose to hire a content manager, such as Intuitiva, you must bear in mind that the investment can be very variable.
Hiring a photographer or videographer to collect a set of images and videos for content production is essential for a website to have a professional positioning.
It's something you can do yourself, if you have the time, and if you have the necessary equipment and knowledge.
The average price of a photo shoot or report in Portugal can range from €200 to €2000, depending on requirements, equipment, use of models, licenses, etc.
4. SEO
Imagine you have a pastry shop in Lisbon. When you search for “pastry shop in Lisbon” a lot of results appear on Google. How to make your website appear first?
Yes, because the first result has on average 2 times more visits than the second!
And as we move through the results, the lower places have almost no visibility. For example, starting from 10th place, a professional website receives less than 1% of visits resulting from a search.
Google itself decides your place in search results, and no one knows the “exact formula”.
A lot has to do with the relevance of your business to the search that was carried out, and how optimized your website is.
However, there are other things you can do to ensure your website appears as high as possible in Google search results.
SEO for Professional Websites
SEO means Search Engine Optimization, i.e. search engine optimization, is the process of making a website gain as much visibility as possible in search results, which will mean more business for you!
Search engines give more prominence to professional websites that load faster and that offer the information that people are looking for, among other factors.
An SEO management service in Portugal starts, on average, from €250 per month, not including the costs of producing content for SEO.
Add to this investment the production of original articles and strategically relevant content so that SEO has results.
Development Stages
If you've made it this far, you already have a good understanding of the requirements for planning and creating a professional website.
A business with ambition invests up to 15% of its annual turnover in digital marketing, and the creation, management and maintenance of a website is a fundamental part of your marketing strategy.
If you don't look at your website as a fundamental part of your digital strategy, I'm not the right person to help you, and certainly your competitors are doing it very seriously.
1st Stage: Professional Development Proposal
Each web design project boils down to the goal we have for our website.
If it's just a simple website to showcase products or services, then the process doesn't need to be extensive.
However, if our website is a fundamental element of our service provision, it could be a large project, and it all depends on the objectives we want to achieve.
The secret to developing a successful website is making sure we know exactly what we want and, even more crucially, understanding what we need!
At Intuitiva, we reject the “one size fits all” solutions approach. We are dedicated to deeply understanding your specific needs, vision and goals, in order to design and build a website that not only meets, but exceeds expectations within your unique context.
2nd stage: Professional Website Structure
Models are crucial for understanding the content that will be displayed on the page, its structure, user flow and how the website will work in a simplified way.
It is essential to understand these aspects before getting too excited about the final design of the website; It's more important to define functionality and understand how pages will operate individually and together – doing this will help achieve many of the specified goals.
3rd stage: Visual Identity and Design of the Professional Website
Visual identity is an extension of a business or brand's personality, which is why it's crucial that the agency you choose deeply understands your brand's values. Without this understanding, significant design flaws may occur, or you may end up incurring unnecessary additional expenses that deviate from the original objective.
While there are no hard-and-fast rules about website aesthetics, it's vital to ensure a flawless user experience and a design that respects and reflects your brand's principles.
4th stage: Website Creation
Development is when the chosen agency takes a design and makes it functional.
There are two types of website creation: Frontend and Backend.
Programming and development frontend deals with what the user observes, such as the design and content visible on website pages.
Programming and development backend, is responsible for everything else, primarily the flow of information, such as databases, content management system, plugins, and even part of the dashboard with which you manage your website.
It is a fundamental and complex step, and as such it can be a lengthy process that can take weeks or months to complete.
5th stage: Quality Control
There are 3 essential tests that any website developed by Intuitiva is subject to.
The first is on-page, which checks whether a test feature that was requested, designed and developed actually works.
The second is user accessibility testing, which involves ensuring that everything that needs to be accessible to the user is, and that it works perfectly.
The final type is enhancement. It is an ongoing test that seeks to find out if there are any features of the site that can be done better: Can a certain element be moved to work more effectively, encourage more engagement and help people better understand what they are doing? ?
The first two types of testing are most effective before launching the site, while the third should be carried out regularly to ensure continuous refinement of the site.
6th step: Activation
The final state is to activate your professional website. Let's make the website online and accessible to everyone!
It is very important to ensure that you achieve all the required objectives, but it is also important to know that nothing is 100% perfect at launch.
Or rather, the website will never be perfect, as it will always have room to improve with technological developments.
Don't postpone the launch of your website, done is better than perfect, always!
Just because something doesn't look perfect, or isn't in the right place, doesn't mean it should affect your launch.
These small issues are things that can be resolved after launch.
In fact, you should always review the way your visitors are using and interacting with the website, in order to ensure that it is as optimized as possible.
Time and Deadlines
At Intuitiva, it takes an average of 8 to 16 weeks to create a new professional website, with dedicated monitoring, support in the design of branding and/or visual identity, as well as content creation and search engine optimization (SEO).
Websites such as online stores may take longer depending on the size and requirements of the catalogue.
A landing page or a simpler website can be done in 2 to 4 weeks.
Frequently Asked Questions when Creating Websites
Next step?
Ask us your personalized proposal, without obligation.