Análise de Conversão de Website
Increasing traffic is not enough. Getting your website visitors to do what you want as soon as they land on your pages is the driving force for increased sales. Intuitive understands that maximizing customer conversions is fundamental to the success of your digital marketing campaign.
A website conversion analysis by Intuitiva provides you with:
- Usability, conversion, content and aesthetic analysis to determine potential issues that raise concerns;
- A team of qualified digital marketing professionals working together to analyze current conversion rates and other data to make informed decisions and recommendations;
- Practical, data-driven measures can be implemented to take advantage of the conversion potential of your traffic.
Each website has its specific objective. A commercial website generates leads, an online store sells products and a blog converts visitors into subscribers.
Unfortunately, most websites and digital marketing campaigns completely ignore conversions. Success is measured in terms of traffic and placements, not conversions.
Many businesses are demanding when it comes to the appearance of their website and the amount of traffic it can attract, neglecting the main objective that any website should have: increasing sales.
Intuitiva recognizes that maximizing its customers' conversions is the supreme level of success for any digital marketing campaign.
Our website conversion analysis service is successful because it includes landing page design, sales funnel analysis by qualified PPC managers, content creators and experts in search engine optimization work together to analyze and take full advantage of the conversion potential of your traffic.
USABILITY CONVERSION ANALYSIS
Confusion is the number one reason people abandon websites. If your page does not follow web development standards or has an unintuitive or difficult-to-use interface, many of your visitors will feel frustrated and leave.
A good redesign of your website focused on usability will drastically increase your conversions without having to significantly modify your digital marketing plans.
DIGITAL MARKETING CONVERSION ANALYSIS
Even if your website is very easy to use, the quality of your traffic may be too poor to encourage conversions.
Your website should be written and designed for your best potential customers, ie the visitors who are most likely to convert. If your digital marketing campaign brings low-qualified traffic to your website, conversion rates will remain poor.
An in-depth analysis of your digital marketing campaign will bring certainty about how to get the right visits to your website.
CONVERSION FUNNEL ANALYSIS
The conversion funnel is the path visitors follow before converting.
Every page that exists between the entry of the visit and the conversion page is an opportunity for your potential customer to be distracted and leave. If your most popular conversion funnels are too complicated, potential customers will fall through the cracks and that conversion will be lost.
Analysis of the conversion funnel will ensure that visits are on the right path towards conversions.
SITE CONTENT ANALYSIS
Too often website content is written from the business perspective without even thinking about who is reading it.
Professionally written website content provides the information needed to learn about each product or service, while also convincing visitors to convert.
A few slight changes to the tone and content of your website can turn interested visits into conversions.
AESTHETIC ANALYSIS
Anyone who visits a website expects a professional and uniform appearance on all pages.
If you deviate from the original design, a large number of visitors may no longer be comfortable and leave. Abandonment can also occur because of minor issues, like a missed call or poorly colored menu.
Ensuring that all pages on your website conform to your brand without any aesthetic errors will increase the time visitors spend on your website, expanding your conversion opportunities.
