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Facebook Ads: 6 steps to increase conversion on your landing pages.

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So that your visitors become leads, that is, people interested in your business, it is important to increase the conversion rate of your website.

We'll teach you a six-step process that you should apply to increase your conversion rates. landing page (landing page) when advertising on Facebook.

At Intuitive, we use these steps to optimize our clients’ landing pages before we even start sending them visitors, and we recommend you do the same! The steps are easy to implement, and well worth the effort.

1. Optimize the Ad Copy from your landing page to devices Mobile

O Ad Copy is a type of content created to compel visitors to buy products. The first step in optimizing your landing page for better conversion rates is to ensure that it works well on mobile devices.

At least 25% of Facebook's 2 billion users are mobile-only users. If your landing page isn't optimized for mobile, mobile, you will lose many customers.

We recommend the following actions to optimize your ad copy for a better conversion rate mobile

  • Ensure that the header and subheaders fit the screen.
  • Correct any words or phrases that are cut off or appear in odd places.
  • Make sure key information is immediately visible to the user.

Users mobile should be able to see your offer without having to do scroll (scroll down in the page view). Visitors want something immediate. The duration of a session is a little over a minute in mobile, and most users don't scroll for long pages.

An example of a great landing page is Monday’s. The header and subheader are both clearly visible, and the key information is immediately clear.

Example of a good mobile landing page from Monday

A visitor can see exactly what they will get by registering, and they don't have to do anything. scroll to get important information. This is the goal of a good landing page (landing page).

2. Place the Call-to-Action button in the top half of the screen

When visitors land on your page, they need to be able to see your Like button. call-to-action (button that convinces users to do business) immediately.

Hulu does a great job with their button call-to-action in mobile.

Example of a Hulu mobile landing page

It's impossible to miss it, and it doesn't just say "register." call-to-action Hulu invites you to take a free trial, which is much more inviting.

An eye movement study has shown that when users look at Google results, more than 92% of clicks mobile go to the first four organic results (the Google results below the sponsored/paid results). The results in the bottom half of the page are virtually invisible in mobile. This means one thing: users don't scrolling down.

If users need to do scrolling to find yours call-to-action, they will probably leave the page before registering. In order to improve the conversion rate of your landing page, always place your call-to-action in the top half of the screen!

3. Optimize your page speed to improve conversion rates

Speed is important because Facebook’s priority is user experience. Facebook wants to know how fast your page loads, and rewards you when it loads quickly. Why? Because a fast page is the first step to a great user experience.

Facebook wants to send visitors to fast pages, not slow pages.

Speed is also important because users simply prefer fast pages. 53% of the sites mobile are abandoned if pages take more than 3 seconds to load.

If your page is slow, you will lose a large portion of your visitors. Your page needs to be ready almost immediately after it opens so that users don't bounce.

If you don't know how to make your page faster, here are the three best tools to test page speed:

-Google PageSpeed Insights
GTMetrix
Pingdom

In any of these tools you can enter the address of your page to analyze the speed.

They will also tell you what is slowing down the page, and list suggestions for what should be improved. All of these tools are worth a look, as they will all make different suggestions.

Once you start testing your pages, you'll notice that the most common reason for slow page loading is image size and javascript.

Images that are too large or not optimized will slow down the page. The graph below demonstrates how increasing the number and size of images correlates with increased loading times.

Longer page load times mean lower landing page conversion rates

There are two important steps to take to drastically reduce the size of your images.

Step 1: Resize

Often times images are much larger than we need them to be. This results in a larger file size which causes slower loading times. Resizing them is the answer.

Step 2: Compression

A tool like the TinyPNG can compress resized images with ease. The Upload (uploading) images into this tool will reduce the size of the images without sacrificing quality.

Finally, Javascript can also slow down your page if it is on the page unnecessarily, or if it is configured incorrectly. Remove any Javascript that is unnecessary, or not being used.

Want to have the fastest page possible? Contact our specialized services.

4. Use your own domain for ads on your landing page

The most common mistake people make when building their landing pages is using the address given to them by the builder (editing tool) of the landing page.

There are tools like Leadpages, Instapage, Clickfunnels, and Unboynce to build pages, but you shouldn't use their addresses for your Facebook ads for a few reasons.

The first is because the address of the landing page you use will be visible in your ad. Users will be able to see the address you are sending them. So if they see something that doesn’t look like your domain, they may get the idea that your page is not legitimate.

The second reason is that Facebook doesn't like these addresses. Many spammy advertising agencies create pages on these domains. They get them up and running quickly, and they misuse them, so Facebook doesn't trust them. This means they get fewer visitors, which destroys their conversion rates.

At Intuitiva we use WordPress to create landing pages, as it is the choice with the greatest capabilities and which presents the best results. Contact us to create a landing page with a high conversion rate.

5. Link to your privacy policy on your landing page

This one is very simple, but often forgotten, and so it's worth mentioning.

Link to your privacy policy on your landing page to please Facebook. Facebook wants its users to have a great experience. If you’re looking for leads, you need to tell users exactly what you do with their data.

When they enter their email address on your landing page, they need to be able to access your privacy policy. Users need to know what will happen to their private information.

6. A Facebook Ads Manager needs to add the Facebook Pixel to their website and turn on “Goal Tracking”

This one is pretty obvious, but very important.

Add the Facebook pixel to your website. If you have ads, you want to make sure the pixel is working on your landing page and all other pages.

There is a great plugin for this. It's called Facebook Pixel Helper, and is an extension for Chrome. Once installed, you can see if the sites you visit are using the Facebook pixel.

Install the extension on Chrome and visit your landing page to confirm that the pixel is working. Then, register on the landing page and check if conversions are working.

Additionally, you'll want to set up Google Analytics and Google goal tracking to ensure you're aware of everything your visitors are doing on your site.

Once Google Analytics is up and running, turn it on for your entire site, landing page, and thank you page. Then, go to Google Analytics and create a Goal.

Goals are Google’s way of measuring conversions. Without goals, Google Analytics is useless. But once Goals are up and running, you’ll have access to a whole new set of useful data.

It should be obvious, but if you don't hire the right professional, you may miss out, and the absence of the pixel will seriously affect the performance of your campaigns. Contact us!

Takeway

  • Don't ignore Mobile users!
  • Put your call-to-action in the top half of the screen!
  • Use tools to make your page faster!
  • Always use a domain that is yours.
  • Don't forget to include your privacy policy on your landing pages!
  • Install the Facebook pixel on all your pages. Use the Google Chrome Pixel Helper extension and Google Analytics goals to track your conversions.

At Intuitiva we guarantee that you will have a landing page with the best conversion rates!

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