Want to know which ads are most successful, how visitors consume your content, and how to show ads that your visitors want to read? Facebook Pixel is the tool you're looking for.
What is Facebook Pixel
Facebook Pixel is a tool that you place on your website that allows you to track conversions from Facebook ads, optimize your ads, create target audiences for future campaigns, and retargeting (re-contact previous clients).
Once your ads reach people who have previously visited your site, you can also use Facebook Pixel to track their behavior when they return to your site. This helps you understand which ads are most effective and help you better target your market.
How it works
Imagine someone clicks on your ad, lands on your website and buys one of your products. This will trigger the Pixel to record information about what happened. Thanks to the Facebook Pixel, you will know when a customer makes a decision based on having seen your ad. This way, you will also be able to reach this customer again using a targeted audience.
The more conversions you get on your website, the easier it will be for Facebook to show your ads to potential customers. This is called conversion optimization, and we do it really well with smart algorithms.
Pixel also helps you engage targets who have already shown interest in one of your products by clicking on your ad, but who ultimately did not complete the purchase.
Since the Pixel tracks every action taken on your website, you can easily find out which products your visitors are most interested in. By collecting information from all your visitors, you can reach them again much more effectively.
Cross-Device Conversions
Fortunately, Facebook Pixel also measures conversions. cross-device, that is, conversions between different devices (computer-mobile, for example). Imagine that your customer sees an ad for a product on your mobile phone while they are in line at the bank. It is unlikely that the customer will make the purchase on their mobile phone. However, if the customer returns to their office, it is quite possible that they will make the purchase on their computer. Conversions cross-device are becoming increasingly popular as people use their phones, tablets, and computers for both everyday and professional purposes. With Facebook Pixel, you can track your audience even when they’re using multiple devices. For example, you can track an audience who clicked on an ad on their iPhone but then completed a purchase on their computer – and vice versa.
Why you should use Facebook Pixel
The Facebook Pixel has the power to provide vital information that allows you to create better ads and target your customers. By allowing the Pixel to track the actions taken on your website after visitors click on an ad, your ads can be tailored to reach consumers who are more likely to convert.
Haven’t started your Facebook campaign yet? You should still be using the Pixel. Simply install the Facebook Pixel on your website and start collecting data as soon as possible so that you’re ready when you want to launch your first campaign. Don’t know how to do this? We are experts in doing it for you.
This also applies to Instagram ads. Simply place the Pixel on your website before launching your Instagram ad.
What does Pixel do for your campaigns?
Pixel makes all your Facebook ads more successful. Not only will you know exactly who you’re advertising to, but you’ll also gain a better understanding of how your campaigns are working. Pixel lets you
- Create dynamic campaigns that reach visitors and past customers who have shown interest in your product or service.
- Reach customers who have added a product to their shopping cart but have not completed their purchase.
- Measure conversions across devices, desktop and mobile.
- Ensure your ads are being seen by people who are likely to do what you want them to do, like buy something or sign up for a service.
- Create audiences that look like your website users so you can find people who are similar to your best customers.
- With Facebook Pixel you can advertise much more effectively, with many more opportunities to convert visitors into customers.
Takeway
Facebook Pixel is an essential tool, without any drawbacks, that we implement in your business. Talk to us now to manage your Facebook campaigns.
