Is your goal this year to increase sales in your online store? Have your sales stagnated? You need to structure your digital marketing tactics in order to grow again.
And how do you know what tactics to implement? We have the answer!
When you're not a sales professional or a marketing professional, planning new campaigns for growth may not be easy. It's difficult to find all the important suggestions in one place. To solve this we created this list of strategies that guarantee a return to sales growth!
Best strategies to increase sales for your online store:
Discount coupons
Coupons are a great way to spread the word about your online store. It is possible to personalize coupons, and it is possible to use data obtained from previous promotions to generate offers that customers cannot refuse.
At the same time, we can also control variables such as: impact (specific products versus the entire inventory), campaign duration, and who uses the coupons (all customers versus new customers).
The best part of using coupons to promote an online business is having the power over the distribution of the coupons, and therefore choosing specific groups of visitors to attract new customers or reactivate old customers. All you need to do is select the right distribution channels.
Promote your coupons on your site by displaying them in highly visible areas like popups or sidebars. Remember to create illustrations to ensure that your coupons are among the first things a visitor to your store sees.
Create a loyalty program
A loyalty program is a great way to retain existing customers and attract new ones. By giving rewards for purchases made in your store, you ensure that customers come back for more and earn more points.
A good marketing tactic is to offer increasing discounts and exclusive offers to loyal customers. All you need to do is install a plugin, and you will have a complete loyalty program that will attract customers to your store. Once the program is up and running, remember to create and run a marketing campaign to spread the word!
Organize a contest
A contest is always a marketing tactic that generates countless visits to your website. However, recently competitions have become commonplace, so you need to create something original.
Unleash your creativity and use online contest platforms to increase your online sales. A good trick is to avoid a large contest in a small space of time. In addition to being an outdated concept, the short duration is a problem.
Choose a set of mini-contests that can retain the interest of visitors and that will allow you to generate excitement. Remember that prizes must be of a high enough value to attract the attention of the segment of visitors you are trying to attract to your store.
Balance business holidays
Trading holidays exist to sell things, and they never fail. Events like the Black Friday Or the Cyber Monday They are so popular in the United States that they even exist here, and they are also quite successful. However, remember that creating a creative campaign and offering exclusive and attractive deals is the only way to make the most of these days. If you want to create the best advertising campaign possible, talk to Intuitiva.
Organize a special event
In addition to capitalizing on popular events, you should also look at historical events for the store, such as product launch anniversaries, celebrating a special day for your most important customers, and specific days for each brand.
Customers love glamorous events. With the right digital marketing, these events are a great way to increase your online sales with new visitors.
Flash Sales
Uma Flash Sale It is a promotion that lasts for a very short period of time. It is one of the most popular tactics for those who want to increase online sales volume and bring more visitors to the website. These promotions take advantage of the sense of urgency they awaken in customers.
No one wants to miss the opportunity to get such a good deal that is only available for a short time.
Time-limited promotions generally show the quantity of products still in stock, alongside a counter that shows the time customers still have to make the purchase.
In many cases, stores promote flash sales through social media, which results in an increase in visits to categories that are being promoted.
Offers for those who buy more
Everyone likes offers, and the best offers are the ones we feel are deserved. When you offer gifts, you are encouraging your visitors to buy more products. This results in increasing the average purchase value of a customer, an important operational metric that is essential to increasing a store's earnings. Another great trick is to mix offers with flash sales to maximize results.
Offer consumer-centric benefits
Stores tend to focus on the functionalities of their products first, but it is more interesting to show the impact they can have on the consumer. The advantage that the product will bring to the customer, according to their needs, will have more impact on their willingness to purchase than the product's characteristics.
This is an essential marketing technique to integrate into any campaign. Always focus on what the customer “gets” from the purchase, and not just on the product’s characteristics.
Cross-Selling e Upselling
Mix race customers in modern technology store interior visitors choosing digital computer laptop tv screen smartphone electronic gadgets market flat horizontal
Among the most popular sales tactics are cross-selling and the upselling. They consist of selling complementary products. This strategy is generally used for new products, or to offer a necessary or complementary service to the main product. Both tactics are highly effective in increasing online sales volume.
Newsletters personalized
All stores send newsletters, but few take the trouble to personalize the content according to their target, so it is normal for them to have no impact, or worse, have a negative impact.
If you want to drive visits to your website based on your newsletters, you will have to customize them according to your customers. Newsletters must feature products that fit the customer's purchasing history.
While the design and content of the newsletter are essential aspects of its success, the key to driving visits to the website, through the email channel, is a personalized adaptation to each customer.
Offer shipping
It's a classic but effective technique. Free shipping encourages purchases, period.
You can decide to limit this offer to a certain number of orders, or open it to all business possibilities.
At Intuitiva we recommend offering free shipping to each new customer. This encourages consumers to discover your store.
Bulk selling
This technique is used to increase the average volume of shopping carts, selling products that the customer didn't know they wanted.
For this purpose, promote joint selling. For example, “for every 2, get one free”. This technique is excellent for selling two products instead of just one.
The technique has to be used on a case-by-case basis, depending on the profit margins generated by each product. With this we also help customers get a good deal, which will keep them coming back.
Send message informing that you abandoned your shopping cart
Receiving an email that notifies the customer that they have abandoned a pending shopping cart is a good idea that shows concern, and has a positive impact. This impact will be even greater if you follow this email with a small discount. This incentive may be enough to convince the customer to complete the purchase.
Recommend complementary products
It is an excellent way to increase conversion rate of your online store. This technique tends to increase the volume of customers’ shopping carts. For example, if a customer buys a bicycle, the site might suggest an air pump or a helmet as an accessory.
To recommend additional products, you can use the expression “Our customers who purchased this product also purchased…”.
To increase your sales volume, you can also recommend similar products, but from a better range, which are therefore more expensive than the original product.
Takeway
These are online sales strategies that deserve your attention. Staying up to date and exploring the latest strategies, implementing the best suggestions is essential if you want to see your sales grow!
Although the competition can be tough, there is room for everyone who can create their own opportunities. The most important thing is to build a plan that takes emerging technological trends into account.
To achieve the best result, there is nothing better than talking to a professional, Contact us today to discuss how we can increase your online sales.
