1) Speak with conviction
- Don't say "We help" say "This is how".
- Don't say “alternative” say “replaces”.
2) You are not Vladimir Nabokov.
Failed poets turned copywriters have a soft spot for fancy titles that say, quite literally, nothing. Avoid them at all costs:
3) You are on a “speed date”
Most people look at your website for 30 seconds and never come back. If you can’t make your product interesting in six words or less, then you’re better off selling the benefits:
4) There is no universal approach.
Imagine you’re trying to persuade two friends to join your yoga studio. One has never done yoga before. The other has been practicing yoga at a competing studio for five years. You won’t be able to convince both of them in the same way.
The same goes for not only the header but also the landing page itself. Your words should reflect the mindset of your customer.
Annie Maguire is a “conversion” expert. Most of her traffic comes from personal recommendations. leads hot people looking to solve a problem. So, she opens the landing page with a proposed solution!
Zenbu is a social media intelligence app. Most of your visitors come organically through your blog. These visitors are cold leads, unaware that they have a potential problem at hand. So Zenbu highlights the problem!
5) How to choose a title:
Write 10 headlines. Show them to your friends. Ignore their advice. Wait 24 hours. Ask them which one they remember. That's your headline.
Being memorable is more important than being likeable. People bounce from place to place and return to what they remember:
Do you need help designing your landing page or producing content for your new website?
At Intuitiva we are experts in designing a functional digital presence, we go into detail, we know the importance of copywriting, talk to us and count on the support of experts to design your new website as well as its content.
