Another of the fundamental errors in web design This results in the lack of a clear incentive for those who visit your website to take action. We have all seen many sites of small companies where we only come across an endless series of texts. If you’re not directing your visitors to take the initiative, then you’re losing them…
Generating traffic to your website is very important, but it is useless if, waiting for this new visitor, there is just a discreet “click here” in the middle of a sea of text. Buttons that are not discreet are good ways to attract the attention of potential customers, necessarily leading to an increase in your website's conversion rate. Investing your time in creating ways to capture user attention can not only help guide the user, but also help you achieve your business goals.
In this context, it is essential to follow these good practices:
- The design of a good call to action can be broken down into four simple elements – size, shape, color and position. Each of these will define how effective the incentive to action is being;
- Don't make your user think or work too much, otherwise he will quickly browse your site. It's not that they aren't proactive or intelligent, on the contrary. What they want is to access information directly without wasting any unnecessary time searching for it;
- Do not place more than one incentive to action on each page. Decide what your main objective is and set a clear objective on each page. Your call to action should answer a question like “What do I do now?”
