How to Make Money Online with a Website?
Basically, making money online with a website is using your website to offer products, services, or content that attract visitors and generate revenue.
This can include anything from direct sales, advertising, affiliate programs, to subscriptions.
A well-built website can become a source of passive income, which is always an advantage.
There are many ways to do this: from creating a niche blog, launching an online store, to offering courses or having a membership platform.
The important thing is to attract and engage the right audience, turning visitors into fans and loyal customers.
Advantages of making money online with a website
Okay, but why should you consider this idea?
Well, there are several advantages.
First: you can work wherever and whenever you want. You have the flexibility to adjust your routine according to your needs.
Second, scalability is brutal.
A website can grow without you having to spend much more money. As you increase traffic, your opportunities to make money also increase.
Finally, another positive point is that you can reach a global audience, without worrying about borders.
And with web analytics tools, you can adjust your strategies based on real data, which increases your chances of success.
And what are the options to monetize (monetize) the website?

1. Display Ads
What are Display Ads?
Display ads are visual advertisements, usually in banner format, that are displayed on websites, mobile applications and other digital platforms.
These ads may include images, videos, animations or text, with the aim of attracting users' attention and promoting products, services or brands.
Advantages of Display Ads
The main advantages of using display ads to monetize a website include:
- Revenue Diversification: Display ads offer an additional source of revenue, complementing other forms of monetization.
- Extended Range: Ads can be displayed on a wide network of websites, increasing your brand's exposure.
- Advanced Targeting: Display advertising platforms allow you to target ads based on user demographics, interests and behavior.
- Measurable Metrics: You can track and analyze metrics such as impressions, clicks and conversion rates for ads.
Display Ads Tools and Platforms
Some of the top display ads platforms and tools include:
- Google AdSense: Google's display ads program that allows website publishers to display relevant ads.
- Ezoic: Platform that uses artificial intelligence to optimize the display of ads on your website.
- Media.net: Display advertising network that offers advanced targeting and performance analysis solutions.
- Adsterra: Display ads platform that focuses on high-quality, high-converting ads.
Examples of websites that successfully use display ads for monetization include news portals, niche blogs and content platforms.
2. Affiliate Marketing
What is Affiliate Marketing?
Affiliate Marketing is a marketing model in which a content creator (affiliate) promotes the products or services of a company (advertiser) in exchange for a commission on sales or leads generated. This is an effective way to monetize your website or social networks, taking advantage of your audience's trust.
Advantages of Affiliate Marketing
Some of the main advantages of affiliate marketing include:
- Low risk: Affiliates have no initial costs and only earn commission on actual sales, which reduces risk.
- Flexibility: Affiliates can promote a wide range of products and services, diversifying their sources of income.
- Scalability: Affiliate marketing allows affiliates to expand their earnings without limits.
- Relationship Building: Promoting relevant products helps build trust and engagement with your audience.
Affiliate Marketing Tools and Platforms
There are several platforms and tools that make it easier to participate in affiliate marketing programs:
- Amazon Associates: Amazon affiliate program that allows participants to earn commissions on Amazon product sales.
- ShareASale: Affiliate marketing network that connects advertisers with thousands of affiliates across diverse industries.
- Clickbank: Affiliate marketing platform specializing in digital products such as ebooks and online courses.
- Awin: Global affiliate marketing network offering advanced tracking and reporting solutions.
Examples of successful affiliate marketing content creators include bloggers, YouTubers and digital influencers who promote products relevant to their audience.
TIP: See here which best paying affiliate programs in Portugal.
3. Sponsored Content
What is Sponsored Content?
Sponsored content refers to partnerships between brands and content creators, where brands pay for the creator to produce and publish content that promotes their products or services. This type of content can take many forms, such as blog articles, videos, social media posts, and more. The objective is to take advantage of the content creator's audience and credibility to reach new potential customers in a subtle and natural way.
Advantages of Sponsored Content
Sponsored content offers several advantages for both brands and content creators:
- Content Monetization: Content creators can generate additional revenue by collaborating with brands relevant to their audience.
- Increased Visibility: Brands can reach new audiences by associating with trusted content creators.
- Greater Credibility: Sponsored content is seen as more authentic and trustworthy than traditional advertising.
- Better Targeting: Brands can target their sponsored content to specific audiences.
Sponsored Content Tools and Platforms
There are several platforms and tools that facilitate the creation and management of sponsored content:
- Linqia: Platform that connects brands with content creators for sponsored content campaigns.
- IZEA: Network that allows brands and creators to collaborate on sponsored content easily and efficiently.
- AspireIQ: Tool that helps brands find, hire and manage sponsored content campaigns with influencers.
- BuzzSumo: Platform that allows you to analyze the performance of sponsored content and identify opportunities.
Examples of brands successfully using sponsored content include BuzzFeed, which creates sponsored articles and videos for brands, and Refinery29, which collaborates with brands to create content relevant to their audience.
4. Selling Digital Products
What are Digital Products?
Digital products refer to any type of content or software that can be sold and delivered electronically, without the need for a physical product. Some examples include ebooks, online courses, templates, graphics, music, mobile applications and more. These products can be an excellent source of income for content creators, experts and entrepreneurs.
Advantages of Selling Digital Products
Selling digital products has several advantages:
- Scalability: Unlike physical products, digital products can be replicated and sold infinitely at no additional cost.
- Low Production Costs: Creating digital products generally involves lower upfront costs than producing physical goods.
- Flexibility: Digital products can be easily updated and improved over time.
- Global reach: Digital products can be sold and delivered to customers anywhere in the world.
Tools and Platforms for Selling Digital Products
There are several platforms and tools that facilitate the sale of digital products:
- Gumroad: Simple and intuitive platform to sell any type of digital product, from ebooks to software.
- Sellfy: Allows content creators to easily create and sell digital products from their own website.
- WooCommerce: E-commerce plugin for WordPress that enables the sale of digital products.
- Could: Complete platform for creating and selling online courses, memberships and other digital products.
Examples of professionals and companies that successfully sell digital products include authors who sell ebooks, educators who offer online courses, and designers who sell templates and graphics.
5. Merchandising
What is Merchandising?
Merchandising refers to the marketing of physical products, such as t-shirts, mugs, hats and other items, that display the brand, logo or design of a company or content creator. This is an effective way to monetize your online presence and audience loyalty.
Advantages of Merchandising
Merchandising has the following advantages:
- Additional Revenue: Selling physical products can generate a complementary source of income for your online business or project.
- Brand Strengthening: Merchandising helps promote your brand and build a strong visual identity.
- Customer loyalty: Customers who purchase merchandise tend to be more engaged and loyal to your brand.
- Range Expansion: Merchandising can help attract new customers and expand your target audience.
Merchandising Tools and Platforms
Some of the top platforms and tools for selling online merchandising include:
- Shopify: E-commerce platform that allows you to create an online store to sell physical products.
- WooCommerce: WordPress plugin that adds e-commerce features, including merchandising sales.
- Printful: Printing and shipping service that allows you to easily create and sell personalized products.
- Teespring: Platform that simplifies the creation and sale of t-shirts and other merchandising items.
Examples of companies that successfully sell merchandising include Church St. Brewing Company, which sells mugs, t-shirts and other items with their brand, and Patagonia, which offers a wide range of apparel and accessory products with their logo.
6. Webinars, Mentoring and Online Courses
What are Webinars, Mentoring and Online Courses?
Webinars are interactive online seminars where an expert presents information, provides training, or conducts a question and answer session with an online audience. Mentorships are personalized counseling and guidance sessions, usually in a call or virtual meeting format. Online courses are structured learning programs, offered in digital format, that allow students to acquire specific knowledge and skills.
Advantages of Webinars, Mentoring and Online Courses
Some of the key advantages of these content formats include:
- Knowledge Monetization: Allows experts to monetize their knowledge and experience.
- Global reach: Webinars, mentoring and online courses can be accessed by students anywhere in the world.
- Scalability: After initial creation, these formats can be iterated and scaled with low additional costs.
- Authority Building: Offering valuable content helps establish your authority and credibility in your niche.
Tools and Platforms for Webinars, Mentoring and Online Courses
Some of the top tools and platforms for creating and delivering webinars, mentorships, and online courses include:
- zoom: Widely used video conferencing platform for webinars and online mentoring.
- Udemy: Online course platform that allows instructors to create and sell their own courses.
- Teachable: Tool that simplifies the creation and sale of high-quality online courses.
- Could: Complete platform for creating and selling online courses, memberships and other digital products.
Examples of professionals and companies that successfully offer webinars, mentorships and online courses include business coaches, digital marketing experts and educators who share their knowledge with students around the world.
7. Newsletter
What is a Newsletter?
A newsletter is a periodic newsletter, usually sent by email, that contains news, updates, tips or exclusive content for its subscribers. Newsletters are an effective way to maintain a close relationship with your audience, provide value and generate revenue through advertising, sponsorships or product promotion.
Advantages of a Newsletter
Some of the main advantages of having a newsletter include:
- Relationship Building: Newsletters allow you to communicate directly with your readers on a regular and personal basis.
- Traffic to the Website: Newsletter content can drive readers back to your website, increasing traffic and monetization opportunities.
- Monetization: Newsletters offer monetization opportunities through advertising, sponsorships and product promotion.
- Valuable Data: Newsletter open and click metrics provide valuable insights into the behavior and interests of your readers.
Newsletter Tools and Platforms
Some of the top tools and platforms for creating and sending newsletters include:
- Mailchimp: Email marketing platform that offers advanced features for creating and sending newsletters.
- ConvertKit: Tool focused on content creators that simplifies email list management and sending newsletters.
- ActiveCampaign: Platform that combines email marketing with automation and CRM, allowing for more personalized newsletters.
- Constant Contact: Email marketing service that provides professional newsletter templates and analytics tools.
Examples of successful newsletters include The Hustle, which offers technology and business news and insights, and Stratechery, a company strategy and technology newsletter.
8. Accept Donations
What is Accepting Donations?
Accepting donations refers to allowing visitors to your website to make donations, usually to non-profit organizations or educational projects.
This is a form of monetization that can help fund projects and causes that are important to your audience.
Advantages of Accepting Donations
Some of the main advantages of accepting donations include:
- Project Financing: Donations can help fund projects and initiatives that are important to your audience.
- Relationship Building: Accepting donations allows you to communicate directly with your supporters and build a relationship of trust.
- Greater Impact: Donations can allow you to undertake more projects and have a greater impact on your community.
Tools and Platforms for Accepting Donations
Some of the top tools and platforms for accepting donations include:
- WPForms: WordPress plugin that allows you to create and manage donation forms.
- DonorBox: Platform that facilitates the creation of donation forms and offers analysis tools.
- Give: WordPress plugin that allows you to create and manage donation forms and offers integration with different payment platforms.
- Patreon: Platform that allows content creators to receive monthly donations from their fans.
Examples of websites that accept donations include non-profit organizations, educational projects, and content platforms seeking funding for their projects.
9. Create a “Hire Me” Page
What is a “Hire Me” Page?
A “Hire Me” page is a dedicated page on your website that showcases your skills and services, attracting customers and generating income.
This is a form of monetization that can help establish your authority and attract you to new projects and opportunities.
Advantages of a “Hire Me” Page
Some of the main advantages of having a “Hire Me” page include:
- Competence Exhibition: The page allows you to showcase your skills and experience, attracting customers looking for these skills.
- Income Generation: The page can generate direct income, especially if you are a freelancer or self-employed professional.
- Brand Strengthening: The page helps you establish your brand and build a reputation as an expert in your field.
Tools and Platforms to create these pages
Some of the main tools and platforms to create a page to present your services and products.
- Link Tree: Service listing and link page builder.
- WordPress: Content management system that allows you to create personalized pages with great ease, such as a page for presenting services, you can use the Divi theme to create pages more quickly using artificial intelligence.
Examples of “Hire Me” pages include those for freelancers, consultants, and experts who offer specific services such as consulting, mentoring, coaching, design, etc.
10. Sell the Site
Why Sell the Website?
Selling your website refers to selling your website to another owner, usually for a significant profit.
This is a form of monetization that can help finance new projects or retire from your business.
Advantages of selling your website
Some of the main advantages of selling your website include:
- Financial Profit: Selling the website can generate a significant profit, especially if the website has a strong audience or revenue stream.
- Risk Reduction: Selling the website can reduce the risk associated with maintaining and updating the website.
- Investment Options: The profit generated from the sale of the website can be invested in new projects or other businesses.
Tools and Platforms to Sell the Website
Some of the top tools and platforms for selling your website include:
- Flippa: Marketplace that connects website buyers and sellers.
- Empire Flippers: Platform that allows website sellers to list and sell their websites.
- Website Properties: Platform that allows website sellers to list and sell their websites.
- SiteSell: Platform that allows website sellers to list and sell their websites.
11. Use Exit-Intent Popups to Increase Conversions
What Are Exit-Intent Popups?
Exit-intent popups are a digital marketing strategy that consists of displaying a popup window when a visitor shows an intention to leave your website.
These popups are triggered when the user's cursor moves towards the browser's address bar or closing tab, indicating that they are about to leave the page.
The main purpose of exit-intent popups is to retain these visitors and convert them into leads or customers by offering them an ultimate incentive or call to action. This can include anything from discounts, exclusive content or giveaways, to the ability to sign up for a newsletter or make a purchase.
A successful example is the Bonobos online store, which displays a popup with a 20% discount coupon for visitors who are about to leave the site without completing a purchase.
Advantages of Exit-Intent Popups
Some of the main advantages of utilizing exit-intent popups on your website include:
- Increase in Conversion Rates: Well-designed popups can convince otherwise exiting visitors to take a desired action, like signing up for a newsletter or making a purchase.
- Lead Generation and Email Addresses: Popups offering premium content in exchange for an email are a great way to expand your contact list.
- Special Offers Promotion: Popups allow you to highlight discounts, free shipping or other promotions at the right time, when the visitor is about to leave.
- Traffic Steering: Popups can redirect visitors to specific website pages, such as a category page or shopping cart, preventing them from leaving.
- Improved User Experience: When implemented well, exit-intent popups can deliver a relevant and valuable visitor experience, increasing their engagement with the brand.
Tools and Platforms for Exit-Intent Popups
There are several tools and platforms available to create and manage exit-intent popups on your website, including:
Popup Platforms
- Juice: Complete solution for creating and managing popups, with advanced segmentation and optimization features.
- OptinMonster: Leading platform on the market, with a wide variety of templates and customization options.
- Popup Ally: WordPress plugin focused on high-converting popups, with integration with various services.
12. Floating Pickup Bars
What Are Floating Pickup Bars?
Floating grab bars, also known as scroll bars or sticky bars, are web design elements that stay fixed on the screen as the user scrolls.
They are commonly used to display calls to action, such as sign-up forms, purchase buttons, or links to relevant content.
Unlike popups, which appear prominently and interrupt navigation, floating bars remain discreetly visible as the user moves around the page, without interrupting their experience.
This makes them an effective option for capturing visitor attention and encouraging them to take a desired action, such as signing up for a newsletter or accessing a special offer.
A successful example is e-learning platform Udemy, which uses a floating bar at the bottom of the screen to promote its most popular courses.
Advantages of Floating Pickup Bars
Some of the main advantages of using floating pickup bars on your website include:
- Increase in Conversion Rates: By keeping a call to action always visible, floating bars can significantly boost sign-up rates, purchases, or other desired conversions.
- Improved User Experience: Unlike intrusive popups, floating bars offer a smoother, less disruptive experience for the visitor, keeping them engaged with the content.
- Greater Visibility of Offers: Floating bars allow you to constantly highlight promotions, discounts or other incentives, increasing the chance for the user to interact with these elements.
- Lead Collection: Signup form bars are a great way to capture email addresses and build a list of qualified contacts.
- Positioning Versatility: Floating bars can be positioned at the top, footer or sides of the page, adapting to the best location for each type of content or conversion objective.
Tools and Platforms for Floating Pickup Bars
There are several tools and platforms available to create and manage floating capture bars on your website, including:
- Juice: Complete solution for creating and managing floating bars, with advanced segmentation and optimization features.
- Thrive Leads: WordPress plugin focused on floating bars and other lead capture elements.
- StickyBar: Platform specialized in floating bars, with customization options and integration with various services.
13. Create an Online Store
Creating an online store is the process of establishing an e-commerce presence on the internet, allowing customers to purchase products or services directly through a website.
Having an online store is essential for any business that wants to reach a wider audience and increase its sales.
Creating an online store involves a series of steps, from choosing the product or service to sell, through selecting a suitable e-commerce platform, to customizing the website's design and features.
It is important to take into account factors such as ease of use, loading speed, compatibility with mobile devices and search engine optimization (SEO).
Benefits
Some of the main advantages of creating an online store include:
- Global reach: An online store allows your products or services to be accessible to customers anywhere in the world, significantly expanding your potential market.
- Convenience and Accessibility: Customers can make purchases at any time of the day or night, from any device with internet access, which improves the shopping experience.
- Cost Reduction: By eliminating the need for a physical space, an online store can have much lower operating costs than a traditional store.
- Data and Analytics: E-commerce platforms provide a wide range of data and analytics on customer behavior, allowing merchants to make informed decisions to improve their operations.
- Scalability: As your business grows, an online store can easily scale to meet greater demand, without the same logistical challenges as a physical store.
Tools and Platforms to create an Online Store
There are several popular platforms and tools for creating an online store, each with its own characteristics and advantages. Some of the most used include:
- Shopify: One of the most popular e-commerce platforms, Shopify offers a wide range of themes and features out of the box.
- WooCommerce: A WordPress plugin that allows you to transform any WordPress website into a complete online store, with a vast library of themes and plugins.
- Magento: An open source e-commerce platform, known for its flexibility and scalability, ideal for online stores with a large product catalog.
- Prestashop: A free and open-source e-commerce platform with an active community and a wide range of modules and themes available.
Regardless of the platform you choose, it is essential to select a theme or template that suits your business needs and provides a fluid and attractive shopping experience for your customers.
14. Create a podcast
What is a podcast?
Creating a podcast involves producing digital audio content that listeners can download and listen to.
Typically, a podcast consists of a series of themed episodes that cover a specific topic or conversation between a host and guests.
To create a podcast, you need to choose a topic, develop a format, record and edit the episodes, and make them available on podcast streaming platforms..
Advantages of creating a podcast
Creating a podcast offers several advantages for both creators and listeners:
- Allows you to share ideas, knowledge and stories in an intimate and personal way
- Helps build a brand and attract new customers
- Generates revenue through sponsorships and advertising
- Provides informative and entertaining content that can be conveniently consumed during daily activities
Tools and Platforms for creating a podcast
There are several tools and platforms available to help with creating podcasts:
- Recording and editing software like Audacity, GarageBand or Adobe Audition
- Hosting and distribution platforms like Spotify, Apple Podcasts, Google Podcasts and Soundcloud
- Quality microphones, headphones, and noise removal software to improve audio quality
Creating a podcast requires planning, dedication and a consistent approach.
However, with the tools and resources available today, it is easier than ever for anyone to share their ideas with the world through this rapidly growing medium.
So, if you have a passion or knowledge you would like to share, consider creating your own podcast!
15. Sell Coaching or Specialized Consulting
What is Coaching or Specialized Consulting?
Coaching and expert consultancy involves providing personalized advice, guidance and support to clients in specific areas. This may include career coaching, life coaching, business consulting, marketing consulting, technology consulting, among others. Coaching and consulting professionals use their experiences, knowledge and skills to help clients achieve their goals, solve problems and improve your performance. This is done through one-on-one sessions, workshops, mentoring programs or consultancy projects. Coaching and expert consultancy are gaining more and more popularity as people and businesses look to gain a competitive advantage and achieve greater success. quickly.
Advantages of Selling Coaching or Specialized Consulting
Some of the key advantages of selling expert coaching or consultancy include:
- Flexibility of Schedules: Coaching and consulting professionals have the flexibility to set their own hours and work remotely.
- High Income Potential: By charging hourly or per-project rates, professionals can generate significant income.
- Building Relationships: Coaching and consultancy allow you to build close, trusting relationships with clients.
- Personal satisfaction: Helping clients achieve success and achieve their goals can be extremely rewarding.
- Expansion Opportunities: Professionals can expand their services into new areas or niches.
Tools and Platforms for Coaching and Consulting
Some of the main tools and platforms used for coaching and consulting include:
- Videoconferencing Platforms: Zoom, Skype, Google Meet, to hold remote coaching sessions and consultancy meetings.
- Scheduling Tools: Calendly, Acuity Scheduling, to allow clients to easily schedule sessions.
- Payment Platforms: Stripe, PayPal, Square, to process payments securely.
- Project Management Tools: Trello, Asana, Basecamp, to manage consulting projects and stay organized.
- Redes Sociais: LinkedIn, Twitter, Instagram, to build a personal brand and attract customers.
- Writing Tools: Google Docs, Microsoft Word, Grammarly, to create proposals, reports and coaching materials.
My recommendation is that you start by defining your specialty and developing a strong online presence.
Invest in video conferencing and scheduling tools to facilitate customer interactions.
It also explores payment and project management platforms to manage your business efficiently.
16. Organize Digital Events
What is Organizing Digital Events?
Organizing digital events involves planning and executing meetings, conferences, webinars and other online activities that allow people to participate remotely through digital platforms.
This has become increasingly common in recent years, especially following the COVID-19 pandemic, which accelerated the adoption of virtual events as an alternative to traditional in-person events.
Organizing digital events requires skills in areas such as technology, marketing, communication and project management.
You need to select the right platforms, create engaging content, promote the event, manage registrations and participants, and ensure a positive experience for everyone involved.
Advantages of Organizing Digital Events
Some of the main advantages of organizing digital events include:
- Global reach: Digital events allow people from anywhere in the world to participate, significantly expanding the target audience.
- Cost reduction: There are no expenses for renting physical spaces, travel, accommodation, etc. Costs are generally lower for organizers and participants.
- Greater convenience: Participants can watch from anywhere, anytime, without the need to travel.
- Data and metrics: Digital event platforms provide valuable data on attendee engagement and behavior, enabling deeper analysis of event success.
- Sustainability: Digital events have a much smaller environmental footprint, as there is no travel or waste of resources.
Tools and Platforms for Organizing Digital Events
There are several tools and platforms available to organize digital events effectively:
- Webinar platforms: Zoom, GoToWebinar, Webex, etc. They allow presentations, screen sharing, chat, polls and much more.
- Virtual conference platforms: Hopin, Remo, Accelevents, etc. They offer session rooms, networking, virtual exhibitions and other advanced features.
- Streaming platforms: YouTube Live, Facebook Live, Twitch, etc. Ideal for live broadcasts of events.
- Event management tools: Eventbrite, Splash, Bizzabo, etc. They facilitate the process of registrations, promotion, analysis and much more.
- Design tools: Canva, Adobe Creative Cloud, Figma, etc. To create appealing graphic materials and visuals for the event.
My recommendation is that you start by defining the objectives and format of your digital event.
Then, explore the different platforms and tools available to find the ones that best suit your needs.
Invest time in creating valuable content and promoting the event to maximize engagement and success.
17. Create Strategic Partnerships
What is Creating Strategic Partnerships
Creating strategic partnerships is basically making connections with other companies, organizations or people who have goals and values similar to yours. It can be through collaborations on projects, sharing resources, exchanging knowledge and experiences, and much more.
Advantages of Creating Strategic Partnerships
- Access to new markets: Partnerships help you reach new markets and customers.
- Cost reduction: Sharing resources and knowledge can reduce your operational costs.
- Innovation and growth: Partnerships can bring new ideas and solutions.
- Brand strengthening: Collaborating with renowned companies increases your visibility.
- Risk diversification: Partnerships help spread risks, protecting you from market fluctuations.
Tools and Platforms to Create Strategic Partnerships
- networking platforms: LinkedIn, Meetup, etc., to connect with other professionals.
- Project management tools: Trello, Asana, etc., to organize collaborative projects.
- Collaboration Platforms: Google Workspace, Microsoft 365, etc., for document sharing.
- Market Analysis Tools: Ahrefs, SEMrush, etc. to find partnership opportunities.
- Communication platforms: Slack, Discord, etc., to keep communication fluid.
I recommend that you start by clearly defining your goals and expectations.
Then, explore the different tools and platforms available and choose the ones that best suit your needs.
Invest time in building relationships and maintaining open communication to ensure the success of your partnership.