The campaigns Email Marketing have proven to be excellent tools if used extensively. Especially the ones that are read.
Most people receive dozens of Marketing Emails per day, just because they actually produce leads and contacts.
Sometimes. You probably put most of these emails in your spam folder without even reading them. If you are currently setting up a campaign to Email Marketing, preventing your Emails from having this fate is crucial. That's why we leave you with some simple tips that will help you get your Marketing Emails opened and read. This is the first step to success.
Subject lines are what matter most
Many Marketing professionals leave the subject line of their emails for later reflection. On the contrary, this should be the target of all your attention, as it is what, in the first place, will attract the attention of the receiver. Treat subject lines as your first incentive to action. Keep them short, simple and personal. Questions like “Can I help you…” or “Are you ready to…” typically prompt the recipient to open Marketing Emails.
Use additional data to personalize your message
If you are using a Email Marketing like ours, for example, it is very easy to include additional contact details in your email. Use this data sparingly to personalize your message, avoiding clumsy applications that give your message the appearance of a formal letter. For example, avoid using full names in greetings. “Dr. [surname]:” is excellent. “Dear [first name] [last name]:” is weird. Try using your recipient's [city] field as part of the content of your Marketing Emails.
Keep Marketing Emails short and to the point
Less is definitely more when it comes to Marketing Emails. Keep your message brief, without large blocks of text. Use small and direct sentences. Start with a short paragraph, and then proceed with a list or chart. End with a brief paragraph encouraging action. And that's it. Your entire email should be visible in your recipient's email client window without scrolling. Test this by sending it yourself, editing the message until it fits.
Tell recipients an action to take and ask them to do it
Make it incredibly simple for the person reading your email to take action. Create a link to a specific landing page on your website Web site, social media event, or an email address you can monitor. If you want telephone contact, ask the recipient to call you, but make sure someone is there. Provide an incentive that encourages action. Time-limited offers work well because they create a sense of urgency.
Email Marketing only works when your Email is read
It’s very easy to send hundreds – or even thousands – of Marketing Emails. Success is based on how many of these emails are opened and read. Take as much time as necessary to create Marketing Emails that you would open, read, and act on if they appeared in your inbox. The value of your Marketing Emails will always depend on how the recipient views it.