marketing and advertising lisbon universities

Exploring degree options in Marketing and Advertising in Lisbon allows students to gain an in-depth understanding of market dynamics and effective communication strategies. Each university offers a unique study plan, specific objectives and teaching methodologies that prepare students for a successful career in the vibrant world of marketing and advertising.

Main points

• Degrees in Marketing and Advertising in Lisbon are offered by prestigious institutions such as the Lusíada University of Lisbon and IADE – European University.
• The courses are structured to provide balanced training between theory and practice, preparing students for real market challenges.
• Interaction with the business world is an integral part of the courses, with projects often developed in partnership with companies.
• The programs are regularly updated and accredited by competent entities, guaranteeing quality and educational relevance.
• After graduation, students are well prepared to enter various industries, thanks to comprehensive training and direct contact with the sector.

Bachelor's Degrees in Marketing and Advertising in Lisbon

Lusíada University of Lisbon

If you are looking for a degree that balances strategy and creativity, Universidade Lusíada de Lisboa offers a degree in Marketing and Advertising that prepares versatile professionals for all areas of marketing and advertising. This course complies with the regulations of Decree-Law No. 74/2006, guaranteeing recognized, high-quality training.

European University

At the European University, the degree in Marketing and Advertising is designed to train versatile professionals, capable of working in different industries. The course is taught in Portuguese and structured to respond to the demands of the current market.

IADE – European University

IADE stands out for its practical approach and connection with the business world. The degree in Marketing and Advertising offered here focuses on real projects in partnership with companies, providing an integrated educational experience applied to the real world.

Curricular Structure of the Courses

Syllabus

The curriculum is carefully designed to cover all essential aspects of marketing and advertising, from the fundamentals to the most advanced techniques. Each semester is structured to maximize learning, with curricular units ranging from 'Visual Communication Laboratory' to 'Research Methodologies'.

Assessment and Accreditation

The quality and rigor of the courses are guaranteed by Higher Education Assessment and Accreditation Agency. All courses are accredited, ensuring that they meet the quality standards required for higher education in marketing and advertising.

Specific Regulation

There are specific regulations that guide students' academic path, including graduation requirements and assessment criteria. It is crucial that you familiarize yourself with these standards to ensure that your educational journey in Lisbon is successful and aligned with academic expectations.

Course Objectives

Scientific and Practical Training

Your training will be robust, combining theoretical knowledge with a strong practical component. You will be prepared to face market challenges with a solid foundation in marketing and advertising.

Specialization and Skills

You will develop specific skills that will distinguish you in the job market. Specializing in key areas will allow you to stand out in highly competitive market niches.

Integration into the Labor Market

The course is designed to facilitate your integration in the business market. Through internships and real projects, you will gain practical experience that will be a springboard for your career.

Teaching Methodologies

Classroom lessons

In-person classes are essential to ensure direct and effective interaction between students and teachers. The classroom experience is enriched with the presence of teachers who bring their practical experiences from the job market, making learning more dynamic and applicable.

Projects in Partnership with Companies

Integration with the market is essential. Therefore, the courses include projects developed in partnership with companies, allowing you to apply theoretical knowledge in real work situations. This methodology aims to prepare students not only to face market challenges, but also to innovate and lead in their areas of expertise.

Continuous evaluation

Continuous assessment is a practice that allows students’ progress to be monitored more closely. Through constant feedback, you can continually improve your skills and knowledge, ensuring solid training adapted to the demands of the job market.

Professional Opportunities After Graduation

Professional Opportunities

After completing the course, you will have access to various opportunities in the job market. The main areas include corporate marketing departments, advertising and media agencies, and marketing and advertising consultancy activities. These options reflect the versatility and demand for qualified professionals in the area.

Contact with the Business World

Integration with the business world is a crucial part of your training. Through internships and partnership projects, you will have the opportunity to apply the knowledge acquired and gain practical experience, which is essential for your professional development and increased employability.

Preparation for Various Industries

The course prepares you not only for the marketing and advertising sector, but also prepares you to work in several other industries. This flexibility is possible thanks to a comprehensive curriculum that covers various facets of marketing and communications, ensuring you are well prepared to face the challenges of the job market.

Contacts and Additional Information

Information Requests

For any questions or requests for additional information, do not hesitate to contact the universities directly. You can find specific email addresses and telephone numbers on the institutions' websites or through academic services.

Telephone Contacts

Here are some useful numbers to contact universities in Lisbon directly:

• Lusíada University of Lisbon: +351 217 967 624
• European University: +351 211 590 000
• IADE – European University: +351 211 590 000

Location of Universities

Universities offer easy access and central locations in Lisbon. For in-person visits, consult the maps and directions available on the university websites. Be sure to check opening times to plan your visit accordingly.