Like it or not, Facebook is the largest social network continuing to grow. If you have a business or brand, having a page on this social network is an excellent idea. The statistics speak for themselves and, if you already have a page, you have already realized the importance and scale it can reach.
Having a Facebook page is an excellent way to get new people to see and interact with your brand. But how do you get them to your website, the true showcase of your company? How can you have both platforms linked so that customers can switch from one to the other without difficulty?
Guide your Facebook fans to your website
While guiding visitors from your website to Facebook is relatively easy (something we'll explain below), bringing people from Facebook to your website requires more ingenuity. It is guaranteed that some users will naturally look for a link on your Facebook page, but the vast majority will be satisfied with just clicking “like” on your page before going back to their tasks. What you need to achieve this goal is to entice people to visit your website.
The first step is to ensure that your website address is on your Facebook Page, right below the description. This may seem strange, but we have come across businesses that have a website that they do not advertise. Why? We can't understand. Maybe because they forgot to add this important component of their brand. Another way to make the address even more visible is to write it on your cover image. It won't appear as a link, but it's also a good way to tell people: “Hi, I have a website, go check it out!”
The second step is to link to your website on each status update. If you have a blog, make sure you share your articles with fans by automatically or manually posting them to your Facebook Page. People won't always comment, but they will often click to see where the link takes them. In our case, Facebook is third on the podium in terms of traffic sources.
If you have a business that sells products or services at fixed prices, you can go further and use promotions to bring people back to your website by posting rules and details there and inviting Facebook users to visit the site for more information. Everyone loves a good discount and will be more than willing to share your promotion if they think it's interesting, resulting in not only new fans and customers, but also increased visits to your website. Everyone wins.
Build a Facebook presence on your website
Guiding your website visitors to Facebook is the easy part; Unlike doing the opposite, it just requires a passive strategy that, once implemented, requires little to no effort.
A business owner or freelancer typically integrates Facebook into their website for two reasons: they want their visitors to become new Facebook fans, and/or they want Facebook users to share articles, products or promotions with their friends. friends.
The simplest way to get visitors to converge on your Facebook page is to add a visible link to it. You'll typically find this type of link in the site's header, sidebar, or footer. There are thousands of icon sets available for free, just by doing a little Google search.
If you want something more aggressive, Facebook also offers the Like Box which is designed to be placed in the sidebar of a website. Anyone who visits you will be able to “like” your page, see your feed of publications and who liked them before them. It may be a little intrusive, but we have to admit that it is an efficient tool.
Finally, you can also promote your website on Facebook by inviting users to share your website pages on their profiles, for all their friends to see and share too. The well-known button I like, which in turn can take several forms, is an incentive for Facebook users who automatically recognize you. This page shows how you can integrate the Like button on your website.
Easy, Accessible, Obvious
The most important thing when you want to bring users from your website to Facebook or from Facebook to your website is visibility; Make sure your links, buttons or banners are always visible and accessible. If your plan is to get users to look for these links, you'll quickly find that they won't bother looking for hidden links.
Easy, accessible, obvious; These are the three keywords that will help you create a strong link between your website and your Facebook Page.
