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How to run Promotions on Facebook?

Your brand's Facebook profile is set up, and you're ready to reach the masses. Friends, family and loyal customers have already “liked” what you have to offer on Facebook. Now is the time to embrace the social element of this platform in hopes of seeing your numbers increase. And now?

It's probably all about numbers for you and you're looking to grow your fan base online. redes sociais. Perhaps you want to gather information from potential new customers to approach from time to time. A growing number of companies, large and small, are adopting campaigns focused exclusively on Facebook to achieve these goals.

Are Facebook promotions suitable for your business?

By understanding and defining your campaign objective, you can better decide which Facebook promotion is right for you. Three basic tips to help you understand what’s best for you:

Facebook sweepstakes: These types of Facebook promotions are seen across all industries. Easy to execute and with low barriers to entry, Facebook Sweepstakes are very successful if your main performance indicator is collecting email addresses. Facebook sweepstakes are cheap and easy to organize, but it is important to bear in mind that all this ease has been associated with poor customer engagement and a true understanding of whose emails they now have.

Dica: If you're looking to reach a wider audience, promote your sweepstakes on Twitter (via hashtag) and social bookmarking sites (with the sweepstakes tag).

Facebook Offers

Often one of the most shared Facebook promotions with friends and family, Facebook Offers typically ask users to “like” a page or take another action to receive a coupon or specific offer within Facebook. This can range from a discount (in percentage) on a specific item in your store or free shipping, for example.

Dica: Do you want the deal to be shared far and wide, in turn increasing your brand recognition and website traffic? Make the offer appealing so that users feel like they are helping their friends by sharing. The better your business, the more easily it will go viral.

Facebook Contests

Typically, these Facebook promotions include a higher barrier to entry and therefore more information you can gather from participants and a better prize. Facebook contests may include comments according to advance instructions, or photo submissions and video responses. This type of interaction usually asks for more information than the typical name and email. The benefit? Truly interested participants, resulting in potential sales, which becomes a much greater investment in your brand.

Dica: Go a step further and invest in the processing of the data collected. Studying this information can prove to be excellent market research, and can even help you (a lot!) to define targets when creating your Facebook ads.

By asking yourself what you would like to receive from Facebook promotions and running a targeted campaign, you will quickly build a solid foundation of “likes” and email leads, resulting in your brand evangelists who will be excited to share the your promotions and buy your products.

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