If you've never considered integrating SMS into your marketing strategy, this article is for you! Why? In addition to the obvious profitability, there are several unique advantages of SMS Marketing, in this article we expose the ten advantages that you should consider.
1) Instant Delivery
SMS is incredibly fast, literally putting the message in your subscribers' pockets within seconds of sending. The average delivery time is seven seconds. While other marketing strategies are also fast, nothing compares to the speed of SMS.
2) Flexible Platform
You can send selected messages to a target group or send thousands of messages to the entire list. Create a promotional message or quick update about your area of activity; SMS Marketing adapts to whatever your business needs. Furthermore, many SMS services integrate easily into any other digital marketing strategy.
3) Enrollment and removal instant
With the emergence of various types of shortcuts, subscribing and removing users from your SMS list is, like everything else associated with SMS Marketing, instantaneous. Unlike other opt-in and opt-out options, there is only one step, and other than the mobile number, any other personal information is rarely required.
4) High open rate
Compared to email marketing, SMS Marketing has an overwhelming open rate. Essentially, all SMS sent are opened (and read), while only a fraction of emails sent are read. When a subscriber feels that vibration in their pocket or hears that ringtone signaling the message, they will always look. In some cases, messages are automatically opened, while emails are not.
5) Excellent conversion rate
With SMS Marketing, there is an incredibly high rate of subscriber action. Whatever the scope of your SMS – promotions or contests – many more actions are taken when compared to any other marketing and promotional actions or strategies.
6) Reliable
Unlike email, SMS doesn't have to battle spam or any other type of email filter. Nothing can represent a more direct connection to your customer than SMS Marketing, as there are no barriers.
7) Short Messages
While this presents a challenge for some businesses, the 160 characters of SMS are a benefit for marketing. It forces you to be explicit and concise. Instead of forcing your subscribers to scroll through content that isn't always relevant, SMS gets to the point immediately, without any other unnecessary stuff.
8) Cool Factor
A very large portion of consumers in general have abandoned email and turned to written messages. Show your customer list that you're staying up to date with technological trends by sending targeted promotions through SMS Marketing. This will give your company a comparative advantage in the battle for the next generation of consumers. This can be a great strategy for smaller businesses looking to create local buzz.
9) Unlimited Market Potential
Do you have any idea how many cell phones are out there? It will certainly be a stupidly large number. And since cell phones, and specifically text messaging, are the way people communicate now, there's no reason why you shouldn't tap into this limitless market potential. Mobile phone users represent all demographic groups – a marketing gold mine!
10) Green
Green is in fashion! Even though most digital marketing strategies are naturally green, it is always important to reiterate this fact. Ecology is not only important for the environment but for its starting point and final result.
These are the main ten advantages of SMS Marketing. Are you ready to get started with your own campaign? Intuitive has the lowest prices on the market, beating operators like MEO. Get in touch with us and find out how!
