It's time. The fans you don't have no longer matter. It's time to start paying attention to the fans you already have. It seems simple, perhaps even something that should be innate, but even so we see constant pressure from brands to gain more and more fans, followers and a greater number of people who subscribe to their updates on social networks. redes sociais.
It is quite likely that we are talking about man's natural desire for approval. Our loved ones don't love and care enough and therefore we transfer our need for approval to the fans of our brands. The more fans our brands have, the better we sleep. Well... That's not healthy at all.
Many brands are already in redes sociais several years ago. So if your attention hasn't shifted from trying to find new fans to creating a better experience for the fans you already have, it's time to reconsider your strategy.
We always try to alert you to the best tools to launch your presence in redes sociais, to optimize your content and grow the community around your product and/or service. However, now is the time to take a step forward and finally start serving your community.
It all starts with great content and special, perhaps even memorable, moments. As industry professionals, that’s all we have – one moment. Several studies narrow this moment down to 2.7 seconds. If you can't capture attention in that space of time, you've missed your opportunity. The way we put things, this even becomes depressing, which is why we need to stop thinking about it and do something about it.
We'll show you how to do it: It's not about putting your brand out there and telling your fans how awesome you are. The best social campaigns are those that will make all sales processes easier for you. They are the ones who bring content, adding value to anyone’s day.
Surely someone has already told you that it is much more important to be interesting than funny. If your focus is on looking funny, you are setting yourself up to fail. On the other hand, if your efforts are in the direction of making yourself interesting, there is a much better chance of capturing the attention of your target audience. What happens next (once you have your attention) is what will determine how awesome your brand is.
The same happens when we are managing the presence of a brand in redes sociais. It's so much better to be interesting than it is to try to be funny. Or, in other words, it's so much better to be different than to try the same tricks that every other brand has already tried (successful or not). It's easy to try to remember what happened, and go back to it. That’s why we always see so many posts like “Like this”.
Focusing on the fans we have doesn't mean a strategic PPC campaign is superfluous. To keep your eyes on your content, Facebook and Twitter have made it clear that PPC is the way forward. Unless your content is out of this world, it is not credible that you will have a huge audience without “paying to play”.
However, expanding your fan base should no longer be supported exclusively by PPC. Your content should create bonds with your audience, inspiring them to action. This action, in turn, will bring out the best fan – your fan's friend. When you stop focusing on attracting new fans and start focusing on creating an experience that your current fans will share, you will begin to see that the growth you desired is achieved through organic growth. And those – the people looking for your brand in particular – are the fans you want.
